Designing with users in mind, always!
Great design isn’t just about aesthetics - it’s about impact. With an entrepreneurial mindset and 7 years of experience working with brands, I bridge the gap between what users need and what businesses strive for. Whether it's optimizing conversions, enhancing engagement, or simplifying complex journeys, my 3P approach ensures design that truly works. With a deep understanding of People (user psychology & behavior), Pixels (intuitive, seamless design), and Purpose (business strategy & problem-solving), I craft experiences that drive both user satisfaction and business success.
Skills
User Research
Wireframing
Visual Design
Prototyping
Information Architecture
Usability Testing
Professional Experience
Athem Financial Services
Lead UX Designer | 2023 - 2024
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Designed and launched a user-friendly website, enhancing engagement and accessibility for a diverse audience
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Created seamless UX for a target demographic between 21 to 65 years old, ensuring inclusivity and usability
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Led R&D initiatives for tech-enabled financial products, aligning innovation with user needs and market demands
Elop Technology
UX Designer | 2022 - 2022
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Optimised UX flows by collaborating with cross-functional teams, enhancing feature adoption by 25% and aligning product with user needs
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Redesigned cloud-based application UX, reducing friction by 30% and improving user retention through data-driven insights
Invenio Digital
UX Designer - L2 | 2021 - 2022
Associate UX Designer | 2020 - 2021
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Led eCommerce UX revamp for The Children’s Place and Gymboree, improving checkout flow conversion rates by 18% and reducing cart drop-offs
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Conducted UX research and competitor analysis, driving 19% increase in user engagement and refining user flows for better platform experience
Ideatelabs
Senior Brand Associate | 2018 - 2019
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Redesigned Bharti AXA’s corporate website, boosting lead conversions by 9% via user-centered design and streamlined information architecture
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Implemented user research methodologies in the project enhancing customer engagement by 13%
Digitas India
Associate Client Servicing | 2016 - 2018
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Managed end-to-end website projects, ensuring UX consistency and alignment with stakeholder’s needs
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Collaborated with internal teams to develop and launch campaign microsite for FCA India (Jeep) increasing booking traction by 14%
Let's talk!
Let’s chat about your ideas, sprinkle in some UX magic, and turn them into something awesome!